Ce se întâmplă în fiecare zi la iCEE.fest 2018

iCEE.fest 2018, festival internațional dedicat tehnologiei și internetului, începe chiar săptămâna viitoare, la București.

iCEE.fest 2018 înseamnă aproape 200 de experți și speakeri internaționali din domeniul Internet, digital si tehnologie ce vor veni la București săptămâna viitoare, joi si vineri, pe 14 și 15 iunie.

Anul acesta vor fi nu mai puțin de 9 linii de conținut și 7 scene (1 Main, 4 Focus, 2 VIP), o cantitate uriasă de know-how concentrat în doar două zile lungi, motiv pentru care organizatorii au pregătit un ”ghid de supraviețuire” menit să îi ajute pe participanți să decidă ce li se potriveste cel mai bine. De asemenea, s-a lansat și aplicația iCEE.fest care le permite participanților să îsi organizeze mai eficient timpul.

Prima zi de iCEE.fest 2018/ 14 iunie

Scena principală, UPGRADE, e dedicată giganților globali si tehnologiilor disruptive. FOCUS 1 se axeză pe fintech si blockchain, cu o secțiune dedicată Facebook. FOCUS 2 si FOCUS 4 tratează zona e-health iar FOCUS 3 impactul tehnologiei în democrație si comunicare publică. FOCUS 4 mai are si o secțiune specială dedicată industriei de travel.

UPGRADE Stage
Ora 9.00: Deschiderea

Jeff Leach, Chief Entertainment Officer, iCEE.fest
Constantine Kamaras, Chairman of the Board of Directors, IAB Europe

Ora 9.15: Dezbatere: Disruption by Technology – What’s next?

Gazdă:

Dragos Stanca, Fondator, iCEE.fest

Invitați:

Jean-Christophe Demarta, Vice President – Global Advertising, The New York Times
Dan Oros, RO Marketing Manager, Google
Andrew Weld-Moore, Head of Digital Business for CEE, Facebook
Ben Phillips, Global Head of Mobile, Mediacom
Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial

Ora 10.00: Sesiunea 1. Key Trends in the Digital World: The Global Players View

Andrew Weld-Moore, Head of Digital Business for CEE, Facebook
Nancy Nemes, Country General Manager Google Hardware Sales & Partnerships for DACH (Germany), Google
Will Menage, European Market Manager, Shazam
Mădălina Pangrate, Industry Manager, Romania, Youtube
Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial
Jean-Christophe Demarta, Vice President – Global Advertising, The New York Times
Marvin Liao, Partener, 500 Startups (pe icee.news găsești un articol detaliat despre activitatea lui Marvin)

Ora 12.45: SPECIAL KEYNOTE

David Schneider, Fondator, That Lot
David a primit două nominalizări la premiile BAFTA pentru ”The Death of Stalin”
Tot ce trebuie să știi despre David – pe icee.news

Ora 13.10: Sesiunea 2. Go Beyond Limits: Meet The Marketing & Communication Innovators

Josh Fechter (foto), Co-fondator & CEO, BAMF Media (New Theory Magazine l-a inclus pe Josh în topul ”40 millennial influencers to follow in 2018” – detalii pe icee.news)
Ben Phillips, Global Head of Mobile, Mediacom
Christian Heinemann, Product Marketing Manager Central Europe, Facebook
Moses Velasco, Chief Product Evangelist, Socialbakers
Oliver Yonchev, Business Director, Social Chain
Costas Syrmos, General Manager SEE, Virtue Worlwide

Ora 15.30: Sesiunea 3. Life in the Future: Game Changing Ideas

Mike Parsons (foto), Chief Innovation Officer, Qualitance (companie premiată: eGrowthAward @ eFinance Gala 2018, Youngest Romanian Brand in Silicon Valley @ Wall Street Gala 2017 și Company of the Year @ ANIS Gala 2017 – detalii pe icee.news)
Jonathan Chippindale, Co-Fondator & Chief Executive, Holition
Alex Davies, Founding Editor, Riot
Marco Brini, CEO, EnvEve

Ora 17.30: Sesiunea 4. Connecting Brands To Consumer in a Complex Digital World

Matthias Wenk, Marketing Operations Director, Ryanair Ltd.
Krisztián Zvara, International Strategy Director, PHD Media
Michael Consagra, Associate Director, Content Strategy, MediaCom Beyond Advertising
Edward Weatherall, Director, Partnership Markets, EMEA, Sizmek
Dan Oros, RO Marketing Manager, Google

Ora 20.00: The iCEE.fest Summer Playground Comedy & Live Music Show

The JEFF LEACH Comedy Show: Jeff Leach, Chief Entertainment Officer, iCEE.fest
Party & Live Music: Arme, Șuie Paparude, The Mono Jacks

FOCUS Stage 1
Ora 10.00: Deschidere: The State of Global Fintech

Antonio Eram, CEO, Netopia
Kit Carson, Head of Banking & Fintech, GlobalData

Ora 10.45: Focus On: The Money Revolution

Luis Rivera, Co-fondator, ETFmatic
Richard Kastelein, Co-fondator, Cryptoassets Design Group

Ora 11.30: Special Keynote

Grant Sabatier, Fondator, Millennial Money

“Imediat după facultate am fost șomer, trăiam acasă cu părinții mei și am rămas cu doar 2,26 dolari în contul meu bancar. 5 ani mai târziu am avut o valoare netă de peste 1 milion de dolari”

Povestea lui Grant este pe icee.news

Ora 12.30: Special Keynote

Chad West, Head of Brand & Communications, Revolut (companie care adună în prezent între 3.000 și 3.500 de utilizatori noi în fiecare zi – detalii pe icee.news)

Ora 13.00: Focus On: Disruption in Banking, Financial Services and Insurance

Timo Dreger, Investment Manager, coparion
Bartosz Golba, Head of Content, Wealth Management, GlobalData
Simon Phipps, Head of Asia, Global Development & Blockchain, The Digital Insurer
Jaco Oosthuizen, Co-fondator, YuLife
Iona Bain, Fondator, Young Money Blog
Maurizio Poletto, Creative Manager & Managing Director, BeeOne / Erste Group

Ora 15.10: Dezbatere și Q&A: How Tech is Disrupting The Money Ecosystem

Gazdă:

Jonny Paul, Organiser, Fintech Week Tel Aviv

Invitați:

Chad West, Head of Brand & Communications, Revolut
Nathalie Ferrant, Senior Director – Digital Distribution, Western Union
Kit Carson, Head of Banking & Fintech, GlobalData
Richard Kastelein, Co-fondator, Cryptoassets Design Group
Simon Phipps, Head of Asia, Global Development & Blockchain, The Digital Insurer
Maurizio Poletto, Creative Manager & Managing Director, BeeOne / Erste Group

Ora 15.45: Workshop: The Facebook Experts Live on Stage

Gazdă:

Alex Khan, CEO, Attractive Media

Invitați:

Christian Heinemann, Product Marketing Manager Central Europe, Facebook
Irina Donnelly, Client Solutions Manager, CEE, Instagram
Maria Manolioudi, Client Solutions Manager, Global Marketing, CEE, Facebook
Alex Khan, CEO, Attractive Media

FOCUS Stage 2
Ora 9.00: FOCUS ON: Health Data is The New Oil

Lorena Macnaughtan, ICEEhealth Event Director, iCEE.fest
Gurhan Zincircioglu, HIMSS Europe Governing Council Member, Izmir Tire Public Hospital
Daniel Nistor, CEO, InfoWorld
Bogdan Cioc, Founder & CEO, Live Helix
Jaco Oosthuizen, Co-fondator, YuLife

Ora 10.30: SPECIAL KEYNOTE: Clinical Virtual Reality: New Way to Reduce Pain and Anxiety

Diane Jooris, Co-fondator and CEO, Oncomfort

Ora 11.00: Focus On: Digital Interventions and Therapeutics

Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer G4A
Daniel Ilinca, VP Engineering, Quick Board
Michael Fergusson, CEO & Fondator, Ayogo
Florina Pinte, Medic Primar Cardiologie Intervențională, MedLife

Ora 13.00: Special Keynote: Digital Health, Beyond Technology

Shawna Butler (foto), Nurse Economist, REshape Innovation Center (detalii pe icee.news)

Ora 13.30: Focus On: Misconceptions And Misperceptions

Jeffrey Sparr, Co-Fondator, PeaceLove
Carmen Uscatu, Președinte, Dăruiește Viață
Tedy Necula, Inspirational Film & Ads Director / Producer & Speaker, Tedy Necula
Ksenia Benifand, Former Manager of the Strategic Foresight Unit, Alberta Health (Government of Alberta) / bonus: povestea #BurningLove pe icee.news
Tom Wilson, Personal Trainer, Tom Wilson

Ora 15.00: Special Keynote: The Intersection of Art, Technology and Health

Bryan McCormack, Contemporary Artist, Bryan Mc Cormack
Pe icee.news ai toate detaliile proiectului Yesterday/ Today/ Tomorrow

Ora 15.30: Focus On: Reinvent Health

Paul Keire, Chief Medical Officer, Anatomy Next
Christian Rodseth, Managing Director Janssen, Janssen
Horia Maior, Research Fellow, Mixed Reality Lab

Ora 16.45: Special Keyote: Are Patients the Greatest Under Utilised Resource in Healthcare?

Michael Seres, Fondator & CEO, 11Health
Detalii despre activitatea lui Michael – pe icee.news

Ora 17.15: Focus On: Healthcare Connected

Felix Jackson, Fondator, medDigital
Pepita Stringer, PhD Candidate, Horizon
Peter Szekeres, Co-fondator & CEO, Neticle
Alexandru Balan, Chief Security Researcher,Bitdefender
Simona Retea, Coordinator of the Paediatrics Day Center, HOSPICE Casa Sperantei
Sylvie Dobrota, Research Associate, Stanford Medicine X
Rozalina Lapădatu, Președinte, A.P.A.A.

FOCUS Stage 3
Ora 9.30: Deschidere. Tech vs. Democracy: Digital Political Communication

Lucian Despoiu, Founder & CEO, Majoritas Global

Ora 10.00: Upgrade: Digital Politics

Colin Delany, Fondator și Editor, com
Dan Kanninen, Partener & CEO, STG
George Birnbaum, International Political Consultant
Bálint Porcsalmi, Political activist, executive president, Democratic Alliance of Hungarians in Romania

Dezbatere și Q&A
Ora 12.15: Upgrade: Digital Polling

Vlad Hatieganu, Managing Partner, Majoritas Global
Thodoris Livanios, Pollster / Political Consultant

Dezbatere și Q&A
Ora 13.00: Upgrade: Public Policy

Kyriakos Pierrakakis, Research Director, diaNEOsis
Alberto Saracho Martínez, Partener Fondator, C230
Codrin Taralunga, Lawyer at Codrin Taralunga & Asociatii – Attorneys at Law
Ilie Bolojan, Primar,Municipality of Oradea

Dezbatere și Q&A
Ora 15.00: Upgrade: Digital Diplomacy

Eric Schultz, Ambasador (fost)
Petrit Selimi, Chief Executive Officer, Millennium Foundation Kosovo

Dezbatere și Q&A
Ora 16.10: Open Government & Civic Engagement

Radu Puchiu, Public Policy Consultant
Dan Mercea, Senior Lecturer in Sociology, City, University of London
Cristina Moise, Data Architect
Cristian Francu, Executive Director, Majoritas Academy

Dezbatere și Q&A

FOCUS Stage 4
Ora 9.30: Workshop: Partnering with Patients in Research through an Everyone Included Framework

Justin Lai, Healthcare Service Designer, Stanford Medicine X
Sylvie Dobrota, Research Associate, Stanford Medicine X

Ora 12.00: Masterclass: Hospital and Clinic of the Future

Ksenia Benifand, Former Manager of the Strategic Foresight Unit, Alberta Health (Government of Alberta)
Simona Ralph, Consultant, Quality and Healthcare Improvement, Alberta Health Services

Ora 13.00: PANEL: New Patient Centred Healthcare Delivery Models (Romanian only)

Gazde:

Edis Mustafa, Neurorehabilitation Doctor, Clinical Emergency Hospital “Sfantul Ioan”
Lucian Ioniță, Managing Editor, eHealthRomania

Invitați:

Irina Popescu, Fondator, Give Birth as You Feel
Radu Botezatu, Medical Doctor, Clinic Hospital Filantropia
Bogdan Andreescu, MD & Former manager, Spitalul Clinic Colentina
Simona Ralph, Consultant, Quality and Healthcare Improvement, Alberta Health Services
Adrian Purcarea, Medical Doctor, Internist.Ro

Ora 14.30: Masterclass: Digital Engagement and The Healthcare Industry

Felix Jackson, Fondator, medDigital

Ora 16.00: Focus on: Digital Marketing for Travel Industry

Matthias Wenk, Marketing Operations Director, Ryanair Ltd.
Magdalini Vafopoulou, Digital Product Manager, Think Digital Group
Arnaud Valion, Sales Director Europe, Travel Audience
Kostas Kampakis, Performance Marketing Director, ForestView

Ora 17.30: Dezbatere și Q&A: Digital Marketing For Travel Industry

A doua zi de iCEE.fest 2018/ 15 iunie

Scena principală, UPGRADE, e dedicată speakerilor inspiraționali si independenți, în prima parte a zilei. Urmează o secțiune dedicată Netflix si conținutului video, iar după-amiaza este despre campanii creative spectaculoase, VR/AR, realitate mixtă si alte tehnologii noi de comunicare. FOCUS 1 este despre conținut digital, stiri, jurnalism dar si despre adtech si metode de monetizare a conținutului de calitate, într-o piață dominate de Google si Facebook. FOCUS 2 este scena specialistilor în retail si eCommerce iar FOCUS 4 e locul de întânlire al startupurilor cu antreprenori de succes si fonduri de investiții.

UPGRADE Stage
Ora 9.00: THE WAKE UP CALL

Jeff Leach, Chief Entertainment Officer, iCEE.fest

Ora 9.15: Sesiunea 1. The Thought Leaders United: Future of Tech and Humanity

Gerd Leonhard (foto), CEO, The Futures Agency (Gerd este un speaker de top la nivel mondial, futurist, autor de bestseller și producător – detalii pe icee.news)
Peter Fossick, Managing Director, Factotum Design
Simon Gosling, Futurist, Unruly (pe icee.news găsești toate detaliile despre proiectul Unruly – Future HOME)
Alex Stil, Președinte [m][PLATFORM EMEA, GroupM

Ora 11.30: Sesiunea 2. Growth Hacking: How To Grow From Zero To Hero

Brian Wong, CEO, Kiip (”cel mai tânăr antreprenor care a primit fonduri de capital de risc”, Brian face parte din topul Business Insider: ”Top 25 Under 25 in Silicon Valley” – detalii pe icee.news)
Grant Sabatier, Fondator, Millennial Money

Ora 12.15: FIRESIDE CHAT: NETFLIX & THE FUTURE OF TV & ENTERTAINMENT

Yann Lafargue, Technology and Corporate Communications, Netflix
Dragos Stanca, Fondator, iCEE.fest
George Buhnici, NEWS Correspondent, Cavaleria

Ora 13.00: Sesiunea 3. Creativity, Viral Marketing and More: The Rules Behind Breaking The Rules

Kris Hoet (foto), Chief Innovation Officer, Happiness (pe icee.news poți vedea câteva dintre campaniile de succes pentru care a lucrat Kris)
Marc Oosterhout, Fondator, N=5
Ollie Olanipekun, Co-Fondator/ Creative Director, Superimpose Studio
Steve Griffiths, CDO & Head of Strategic Services & Partnerships, DDB EMEA
Bitan Franco Prieto, Executive Creative Director, Publicis Madrid
Lucian Trestler, Strategy Director, BBH London
Melanie Arrow, Entertainment Lead and Strategy Director, BBH London
Mark Aris, Strategic Planning Director & Partner, 4 Wise Monkeys

Bonus: 10 tendințe în tehnologia creativă: studii de caz spectaculoase realizate de companii care vin la iCEE.fest
Ora 16.00: Sesiunea 4. A Deep Dive In The Spectacular World Of Experiential Marketing, Virtual & Augmented Reality

Cory Key, Vice President of Interactive & VR, Discovery Agency
Daniel Cheetham, Global CEO, Happy Finish
Oliver Kibblewhite, Head of Special Projects, REWIND
Sara Lisa Vogl, Co-Fondator & CTO, XRBASE
Simon Windsor, Co-Fondator & Director, Dimension Studio
Tom Sacchi, Co-Fondator & Creative partner, Unit9

Bonus: pe icee.news poți vedea studii de caz spectaculoase realizate de companiile ce vor prezenta la festival
Ora 19.00: Dezbaterea juriului & Ceremonia de închidere: “200 Seconds of Fame”. Să-i cunoaștem pe învingători!
FOCUS Stage 1
Ora 10.00: Focus On: Digital Content & Journalism in The Age of Tech Giants

Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
Aldo Agostinelli, Digital Officer, Sky Italia
Brandon Keenen, Senior Digital Commercial Director, CNN International Commercial
Jean-Christophe Demarta, VP – Global Advertising, The New York Times
Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
Jerzy Wójcik, Chief Executive, Gazeta Wyborcza
Stephan Granhaug, Executive Vice-President, Aller Media
Anamaria Nicola, Associate Professor, Universitatea din Bucureşti

Ora 12.30: Debate / Q&A: The Challanges of The News Industry in The Post-Truth Era

Gazdă:

Claudiu Pândaru, Jurnalist și Fondator Republica.ro

Invitați:

Constantine Kamaras, Chairman of the Board of Directors, IAB Europe
Eero Korhonen, Head of News and Publishers at EMEA Partnerships, Google
Aldo Agostinelli, Digital Officer, Sky Italia
Jean-Christophe Demarta, Vice President – Global Advertising, The New York Times
Sergio Rodríguez, Head of Digital Transformation and Innovation, El Mundo
Stephan Granhaug, Executive Vice-President, Aller Media

Ora 13.15: Focus On: Out-of-The-Box Ideas and Solutions for content distribution and monetization

Greg Mroczkowski, Public Policy Manager, IAB Europe
Sylvia Epaillard, COO, Tamedia Advertising
Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
Malgorzata Kmieciak, Country Manager, Smart AdServer
Tomasz Musial, VP – Publishers and Programmatic, Netsprint Group
Dirk Freytag, Fondator și MD, Contentpass
Toms Panders, Co-Fondator, Setupad

Ora 16.00: Debate / Q&A: Best Practices In Maximizing The Publisher Revenues and Reach The Client’s Objectives

Gazdă:

Alex Karageorgis, Chief Operations Officer, Think Digital Group

Invitați:

Stéphane Printz, Senior Regional Director, Northern Europe, FreeWheel
Seraphina Davey, Country Manager, Russia/CIS + Poland, Taboola
Jerzy Wójcik, Chief Executive, Gazeta Wyborcza
Lucjan Exner, Head of Sales CEE&CIS, InMobi
Christian Printzell Halvorsen, CEO, Cxense

FOCUS Stage 2
Ora 10.00: Focus On: Consumer Trends – What You Need to Know to Sell More

Andrei Radu, CEO & Fondator GPeC, GPeC
Ignacio Gallegos, Head of Growth Marketing, Starred
Norik Selimi, Fondator, Pikasa Strategic Insight

Ora 10.50: Workshop: “Customer experience and the 6 human senses”

Kate Nightingale, Fondator, Style Psychology Ltd (detalii despre experiența și activitatea lui Kate găsiți pe icee.news)

Ora 11.30: Focus On: GDPR and Privacy Challenges – Targeting the Right Consumer in a New Era

Chris Hartsuiker, Manager, Privacy & Public Policy, IAB Europe
Romain Gauthier, Fondator & CEO, Didomi

Ora 12.30: Focus On: Tools and Brilliant Ideas to Generate More Sales

Mariano Gomide de Faria, Fondator & CEO, VTEX
Güven Soydan, Head of Product Advertising for Europe, OLX Group
Lucjan Exner, Head of Sales CEE&CIS, InMobi
Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, Answear
Charlie Pool, Fondator, Stowga

Ora 14.45: Special Keynote: The Source of Disruption

André Morys, Fondator & CEO, Web Arts AG

Ora 15.30: Focus On: Main Trends in Social Media

Roberto Alvarez, Director of Strategic Accounts, Socialbakers

Ora 16.00: Focus On: Innovate with Facebook and Measure Success

Dimitrios Korniotis, Client solutions Manager, Facebook Messenger
Mihai Serbanescu, Marketing Science Measurement Partner, Facebook

Ora 17.15: Focus On: Google & Youtube For Performance Marketing

Matz Lukmani, EMEA Product Lead, Attribution & Measurement, Google
Maria Stroe, Measurement & Attribution Specialist, Central Europe, Google
Mădălina Pangrate, Industry Manager, Romania, Youtube

FOCUS Stage 3

Scena are circuit închis în această zi.
FOCUS Stage 4
Ora 10.30: Workshop pentru agenții și publisheri: Data and Programmatic – Tips And Tricks On How To Generate More Revenues

Christian Printzell Halvorsen, CEO, Cxense
Arina Ureche, General Director, BRAT
Kimmo Kiviluoto, Chief Data & Analytics Archived, Cxense
Jean-Christophe Le Guellec, Business Development Manager, Smart AdServer
Malgorzata Kmieciak, Country Manager, Smart AdServer

Ora 14.00: iCEE The Future: The StartUps, Entrepreneurship & Investors Arena

Timo Dreger, Investment Manager, coparion
Brian Wong, CEO, Kiip
Marvin Liao, Partener, 500 Startups (pe icee.news găsești un articol detaliat despre activitatea lui Marvin)

Ora 15.15: Workshop: Growth Hacking

Josh Fechter, Co-Fondator & CEO, BAMF Media
New Theory Magazine l-a inclus pe Josh în topul ”40 millennial influencers to follow in 2018” – detalii pe icee.news

Ora 16.15: Searching For The Next Big Thing: How to Sell Your Idea And What The Investors Are Looking For?

Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer G4A
Andrea Di Anselmo, Vice President, Meta Group
Dario Mazzella, Project Manager, META Group
Vijay Tirathrai, Managing Director, Techstars Dubai Accelerator

Ora 18: “200 Seconds of Fame” – The Live-On-Stage Elevator Pitch: StartUps vs. Investors

Gazde:

Octavian Palade, Events & Content Strategist, start-up.ro
Tom Wilson, Personal Trainer, Tom Wilson

<< Live-On-Stage Pitches >>
Ora 19.00: Dezbatere și Q&A

Radu Georgescu, Founding Partner Gecad Ventures, Gecad Ventures
Timo Dreger, Investment Manager, coparion
Brian Wong, CEO, Kiip
Marvin Liao, Partner, 500 Startups
Eugene Borukhovich, Global Head of Digital Health & Innovation, Bayer G4A
Vijay Tirathrai, Managing Director, Techstars Dubai Accelerator
Dario Mazzella, Project Manager, META Group
Bogdan Atanasiu, Partner, Head of Romania, Blue Dome Capital

Ora 19.30: Ceremonia de închidere: “200 Seconds of Fame”. Să-i cunoaștem pe învingători (on UPGRADE Stage)





Ascultă online Europa FM / Descarcă gratuit aplicaţia Europa FM pentru Android sau aplicaţia Europa FM pentru iOS